Foundation for a New Ethical Business Rotating Header Image

Posts under ‘Uncategorized’

Launch of the new WeDreamBusiness.Org website!

Thanks to the support of the Zermatt Summit, we launched in June 2012 the new website of a key initiative of the Foundation for a New Ethical Business: WeDReamBusiness!

We Dream Business was founded in 2008 by Professor Marc Le Menestrel, who wanted to inspire his students by creating a gallery of companies that made them [...]

Launch of the Metronomics Global Health Initiative

The Metronomics Global Health Initiative combines cutting-edge scientific research, new business models and social innovation to develop alternative anti-cancer strategies at the service of children in the developing world.
Through the building of hybrid forms of institutional support, the smart development of cheap and non-toxic sustainable protocols, the innovative search for generous financing and [...]

2nd Intergenerational Encounter on Dreamin Business: Values for Nature and Willingness to Act

After the success of the first Encounter in 2009, the Foundation for a New Ethical Business ( is happy to announce the 2nd Intergenerational Encounter on Dreaming Business, which we organize this year jointly with the Barcelona NGO eco-union.
As last year, the event provides a day for intergenerational exchange between senior executives, academics, and business [...]

1st Intergenerational Encounter of We Dream Business: It happened!

We were finally a bit less than 40 executives, students, academics and representatives of NGOs to meet at the Casa-Asia in Barcelona for the 1st Intergenerational Encounter of We Dream Business. I have received many messages of gratitude indicating how fruitful the experience has been for participants. For some, it seems that such an event [...]

Nightmares, Dreams and Business Decisions : Teaching Ethical Values for Leadership Development

Prepared for the INSEAD Leadership Development Conference, 4-6 December 2009

Introduction Video of

Our new video, to introduce our  gallery of existing companies that inspire business students is now available on the website. Check out We Dream Business on Youtube and post your comments!

How can Business Schools continue to make people dream?

Prepared for the 20th Anniversary of INSEAD PhD Program
Money as a primary goal of business organizations falls short of liberating the full potential of business executives and business students. Business leaders dream of a more inclusive business life where the values of the company they work for would be more aligned with their personal values [...]

A flower for the Spring!

With the Spring, we are glad to share with you this new design for the webpage of the foundation. We hope you like it and will welcome your comments and suggestions! You will find here the report from our first workshop in Mannheim about ethical business decision-making. It was a great success in terms [...]

We Dream Business 1st Intergenerational Encounter (Barcelona, Spain)

This event will bring together socially and environmentally conscious Senior Managers, talented Business Students and ethical Academics leaders from around the world to share their dreams about the business organizations of the 21st century.
The objectives of this encounter are:
• To share inter-generation dreams and experiences on ethical business
• To inspire the design of 21st century business
• To generate [...]

Halo Virtual Roundtable: Dreaming Business

Hosted by HP Halo telepresence, the overall aim of this event is to stage a highly-engaging, interactive debate on the concept of ‘Dreaming Business’. What does it mean to dream in business? How does dreaming work in a business context? What advantages are delivered and can dreaming business offer a route for [...]